Our Internet Store allows you to
buy products and services, sign up for a gift registry, enter
contests, receive special discounts, apply for credit, fill out
surveys, and receive newsletters, e-mails or other promotional
information from us. We use the information that we collect about
you to fulfill your product and service purchases and to create a
more personalized online experience. This is just a brief overview,
so please read on for more details about our Privacy Policy. This
Policy may change from time to time, so please check back
periodically. Except as limited below, we reserve the right to
use or disclose your personally identifiable information for
business reasons in whatever manner desired
To ensure the highest quality purchasing experience for you, we have
relationships with our affiliated companies, including without
limitation, workhorsepc.com ("Workhorse"), to
operate certain portions of our site and provide site related and
other services. All information collected from you will be shared
with Workhorse and its affiliate companies.
Except as otherwise discussed in this Privacy Policy, this document
only addresses the use and disclosure of information we collect from
you online. For some services, we either collect and transfer
personal information to a service provider you have selected, or you
may visit other merchants through links on our site who may collect
and use your personal information. In those cases the third-party
service provider or merchant's privacy policy will govern how your
information is handled. We encourage you to ask questions and to be
very cautious before you disclose your personal information to
others.
Workhorse
Attn: Privacy Compliance
403 Powerhouse Dock 312
McKinney, TX 75071
This Privacy Policy will explain the following regarding use of
our site:
- What information does Workhorse collect
from you?
- Where do we collect information from you
and how do we use it?
- Who is collecting your information?
- With whom do we share your information?
- How can you update or correct your
Personally Identifiable Information?
- What are your choices regarding collection,
use, and distribution of your information?
- What security precautions are in place
to protect against the loss, misuse, or alteration of your
information?
- A special note about children's privacy
- Workhorse and third-party use of
"cookies" and "action tags."
- You should carefully review privacy
policies of any third party sites accessible from Workhorse
- Contacting Workhorse about privacy
questions or concerns
- Privacy Policy changes
- What information
does Workhorse collect from you?
In order to better provide you with numerous products and
services, Workhorse collects two types of information about
its visitors: Personally Identifiable Information and
Non-Personally Identifiable Information. Our primary goal in
collecting information from you is to provide you with a smooth,
efficient, and customized experience while using our site.
Personally Identifiable Information
This refers to information that lets us know the specifics of
who you are. Personal information is requested when you register
and set up an account, order a product or service, register for
a Gift List, enter contests or sweepstakes, apply for the
Workhorse credit card, fill out surveys, and send us feedback. For
example, this information might include your name, billing
address, shipping address, telephone number, e-mail address,
credit card or other payment information, and product details.
With this information, Workhorse can fill your orders and
better provide you with personalized services. .
Non-Personally Identifiable
Information
This refers to information that does not by itself identify a
specific individual. We gather certain information about you
based upon where you shop on our site in several ways. This
information is compiled and analyzed on both a personal and an
aggregated basis. For example, this information may include the
Web site's Uniform Resource Locator ("URL") that you
just came from, which URL you next go to, what browser you are
using, and your Internet Protocol ("IP") address. A
URL is the global address of documents and other resources on
the World Wide Web. An IP address is an identifier for a
computer or device on a Transmission Control Protocol/Internet
Protocol ("TCP/IP") network, such as the World Wide
Web. Networks like the Web use the TCP/IP protocol to route
information based on the IP address of the destination. In other
words, an IP address is a number that is automatically assigned
to your computer whenever you are surfing the web, allowing web
servers to locate and identify your computer. Computers require
IP addresses in order for users to communicate on the Internet,
browse and shop.
On an aggregated basis, we collect anonymous data related to
the pages, products, downloads and other content that is
sampled, clicked on, streamed, searched for, transferred from
and downloaded. Except as otherwise limited in this Policy, we
may disclose, sell, trade, or rent Non-Personally Identifiable
Information to others without your consent.
- Where do we collect
information from you and how do we use it?
Our primary goal in collecting personal information is to
provide Workhorse's visitors with a superior customized
online experience. We use the customer contact information to
fill orders, contact purchasers to inform them of their order
status, to send promotional information, to enhance the
operation of our site and administer our systems.
Demographic data also may be collected at our site from third
party advertising servers, content servers, or web site analysis
agents who provide us with the zip code and area code associated
with a visitor's server, along with pages viewed on our site. We
review the actions of the Workhorse visitors on an aggregate
basis to determine customers' preferences. Workhorse also
does research on our visitors' demographics, interests, and
pages viewed based on the information provided to us during
ordering, a promotion, from our server log files, from our web
site analysis agents, or from contests, drawings or surveys. We
will use this data to tailor the visitor's experience at our
site, to improve our marketing and promotional efforts, to
statistically analyze site use, to improve our product
offerings, and to customize our site's content, layout, and
services. We receive reports from third party ad servers,
content servers, or web site analysis agents that tells us how
many ads were presented and clicked upon or what content was
served or viewed.
We may also share your personally identifiable information
with third parties who provide services to us, our customers and
web site visitors. Those third parties include authorized
contractors, temporary employees and consultants and other
companies working with us (collectively, "agents").
Where we believe it to be appropriate (in our sole discretion),
we will ask our agents not to disclose or use your personal
information for purposes other than to provide services to you
or Workhorse.
We gather information in the following ways:
Shopping
We collect IP addresses for the purposes of system
administration, to gather broad demographic information, to
enable ads to be served on our site, to report Non-Personally
Identifiable Information to our advertisers, and to monitor the
level of activity on our site. We collect information from
visitors to our site regarding the URLs they came from, domain
types (e.g., .com or .org), their IP addresses, the date and
time of their visit or order, the number of visits and orders,
the number of visits per browsing session, the server type, the
operating system and browser type used to come to the site, the
country, state and telephone area code where their servers are
located, the pages and page titles of our site that visitors
viewed during their visit, whether the visitor's computer is
enabled for Java or cookies, browser language, applications and
plug-ins, and any search terms entered on our site.
Ordering
When you order from us, we collect personally identifiable
information from you. If you order one of our products or
services, we will collect and maintain your name, e-mail
address, billing address, shipping address, telephone number,
product selections, credit card or other payment information,
order number, referring URL, IP address, page you bought from
and a password. We collect this, and other information, as
disclosed in this Policy, in order to fill your order, to
communicate with you about your order and to send you
promotional materials. Before confirming your order, you will
have the opportunity to review the product order form and make
changes and additions to the information it contained and these
changes will be automatically kept for future use. We may
require additional verifications or information before accepting
any order.
Wish List
If you decide to create a Wish List through our site, you will
create an account, where we will collect and use your name,
e-mail address, credit card or other payment information,
billing and shipping address, phone number, password and product
preferences. This information is subject to the terms of this
Privacy Policy except as explained here. Others will be able to
search for your Wish List using your e-mail address unless you
choose not to make your Wish List searchable. Those who have
access to your Wish List will be able to see your name, e-mail
address, city, state, and may have access to other personal
information and product information that you have entered into
the Wish List. If others place orders for items on your Wish
List, they may have access to your address. We will use the
product preferences that you include in your Wish List to inform
you about offers that may be of interest to you. If you provide
us with the e-mail addresses of your family and friends, we will
use their e-mail addresses to send them your Wish List if you
instruct us to. With your permission, we will send them the Wish
List using your e-mail address as the originating address. We
will not use the e-mail addresses of your family and friends for
any other purpose.
Gift Certificates
If you purchase a gift certificate from our site, you will give
us the recipient's name and e-mail address if you wish to send
the certificate by e-mail. If you wish to send a certificate by
regular mail, you will give us the name, mailing information and
phone number for the recipient. The recipient information you
give us will only be used to send the gift certificate and for
no other purpose.
Digital Downloads
When you order a download or a product from us, we collect
personally identifiable information from you. We collect and
maintain your such personally identifiable information as your
name, e-mail address, billing and shipping address, company
name, company, home, facsimile and shipping contact telephone
numbers, music selections, credit card or other payment
information, order number, referring URL, IP address, page you
bought from and a password. We collect this, and other
information, as disclosed in this Policy, in order to deliver
the download, ship products to you, to pay royalties and license
fees, to administer our site and to send you promotional
materials. When you download a digital file or other digital
content, there are broad but necessary limits placed upon how
you may copy, use and transfer that download to approved
computers, electronic devices and media. In the future, those
limits might be extended in exchange for your agreement to allow
use of your Personally Identifiable Information in creative ways
(e.g. download a sponsor's screensaver to your cellphone or
other electronic devices). Music downloads must be downloaded
within 45 days of purchase. After this 45 day period, download
functionally expires as do refund rights.
Online Surveys and Polling
In order to improve our services to you, we ask some of our
customers to voluntarily complete surveys, which may be
collected by an independent third party. Individual survey
answers are confidential, although Non-Personally Identifiable
Information is collected and disclosed to third parties. If you
do not wish to participate in a survey, simply decline to
participate when asked.
Contests and Sweepstakes
When you enter a contest or other promotion, we may ask you for
contact information such as your name, address and e-mail
address in order to administer the contest, to send you
promotional e-mails, notify winners and make the winners' list
publicly available pursuant to certain states' laws. Your
consent to such promotional use and disclosure of this
information is a condition of your participation. As a condition
of receiving any prize, you will be required to submit an
Affidavit of Eligibility, for us to ensure that you are eligible
to receive the prize according to the Contest Rules.
Newsletters,Promotional E-mails and
Personalized On-line Ads
We offer free newsletters, such as our Workhorse enews,
promotional e-mails and personalized on-line advertisements as a
service to our customers. We will send you newsletters and
e-mails periodically listing current specials and deals. You may
"opt-out," or unsubscribe from our newsletters, emails
or personalized on-line advertisements by following any
unsubscribe instructions in any e-mail, newsletter or
personalized on-line advertisement you receive from us, or by
sending an e-mail to Workhorse
Support. After doing so, if you have opted out of
receiving all newsletters, all promotional emails or all
personalized on-line ads, you will not receive future
promotional emails, newsletters or personalized on-line
advertisements (as applicable), unless you open a new account,
enter a contest, or otherwise subsequently sign up to receive
newsletters, emails or personalized on-line advertisements. Please
Note: If you agree to receive e-mails from any of our third
party service providers or any third party merchants on our
site, you will receive e-mails separately from them, and
information that you choose to disclose to them will be subject
to their privacy policy. If you later decide that you no longer
want to receive their e-mails, you will need to follow their own
specific opt-out instructions, as opting out to "Workhorse
eNews"
as described above will not opt you out of their promotional
emails.
Contact Information and Third Party
Data
If you contact Workhorse or our customer service
representatives by telephone, e-mail or letter, we may keep a
record of your correspondence or comments. If you report a
problem with our site, we may collect such information in a file
specific to you. If you contact us through our feedback area or
by calling one of our customer service representatives, we may
ask for your name, e-mail address and order information in order
to send you a reply. If other users or third parties send us
correspondence about your activities or purchases on our site,
we may keep the information in a file specific to you.
Customer Service
We use a third party to help us provide customer service. In
order to help you most effectively, we provide them with your
order information.
Warranty Information
Our warranty programs are administered and operated by third
party warranty companies. When you purchase a warranty, from
them we pass along your name, address, telephone number, e-mail
address, warranty purchased and information about the product
purchased to the warranty company so that they can provide their
service to you.
Affiliate Program
Our Affiliate Program (Affiliate Connection) is administered by
a third party, on a third party's Web site. Any information
collected by them is not governed by this Policy.
Advertising
We may display advertisements on our site. By knowing a little
about you, Workhorse will be able to deliver more relevant
advertisements and content to you in the form of targeted
banners and promotions. For example, advertisers give us an
advertisement and tell us the type of audience they want to
reach. Workhorse takes the advertisement and includes it in a Workhorse
e-mail to prior customers meeting that criterion.
We may also have third-party advertising servers display ads
linked to certain search terms that you have entered, or to
certain pages that you are viewing. In this process, advertisers
never have access to individual account information. Workhorse may share aggregated data with advertisers. We may also use
advertising partners to assist us in delivering personalized
on-line ads to you through the use of cookies while you are on
the Internet.
Web Site Use
We also track customers' traffic patterns throughout their
online session, including which pages, information and
advertisements a customer views while using the site and what
items they place in their basket or purchase. We use your IP
address to diagnose problems with our servers, software, to
administer our site and to gather demographic information. We
may share aggregated statistics about pages viewed on our site,
sales and other shopping information with third parties.
Cookies
We use cookies and may allow others to use cookies in the
operation of our site.
Action Tags/Web Beacons
We may use and allow others to use action tags or web beacons in
the operation of our site.
- Who is collecting your
information?
Ad Servers and Content Servers
We may use third party ad servers or content servers to serve
ads, product information, or other information both on and off
our site. Those third parties may use "action tags" or
web beacons throughout the site to count the number of visitors
who click on a banner ad or other information and to track the
number of customers who continue on to make a purchase. They may
also place their own "cookie" on your computer to help
those ads to run, analyze site usage and to provide you with
personalized on-line advertisements. With respect to
personalized on-line ad serving, our third party ad server may
collect your first name and/or a product group/category (chosen
by Workhorse based on your personal preferences and/or prior
purchase history e.g., electronics, books, dvds), which are used
to serve you the most relevant personalized on-line ad. Except
as set in the following sentence, we do not provide them with
any of your Personally Identifiable Information. For more
information about the information they collect, please see the
section "Use of Cookies and Action Tags" below. To
learn more about the information practices of the third party ad
serving company used to serve ads on our site.
Image Servers
We use a third party image serving company to serve the graphics
that visitors see on our site more quickly. They collect a
visitor's IP address and the URLs of any graphics viewed and the
date and time of the visit. However, they do not collect and we
do not provide them with any Personally Identifiable
Information. They may also use a "cookie."
Email Services
We use a third party to send promotional e-mails to customers.
Images contained in the email may be served by the third party.
They collect certain information about you such as your IP
address, browser type, your operating system, the country and
server your computer is logged onto, where the servers that your
computer is logged onto is located, the time and date that a
particular email was viewed, the area code and zip code
associated with your server, and whether you responded to a
particular ad or email, products viewed and whether you
continued on to make a purchase. They may use a
"cookie" or "action tags."
Website Analysis Agent
We may contract with several online partners to help manage and
optimize our Internet business and marketing. We use the
services of marketing companies to help us measure the
effectiveness of our advertising and how visitors use our site.
To do this, we use Action Tags and cookies provided by the
marketing companies on this site. The type of information we
collect includes things such as pages, information and
advertisements viewed as well as what items are placed in a
shopping basket or purchased, the order number, the amount of a
purchase, the product number and the quantity purchased. By
supplementing our records, this information helps us learn
things like what kinds of customers our site attracts, which of
our products most interest our customers, and what kinds of
offers our customers like to see. Although the marketing
companies log the information coming from our site on our
behalf, we control how that data may and may not be used. For
more information, please see the section "Use of Cookies
and Action Tags" below.
Digital Downloads; Sampling and
Streaming of Content
In addition to other disclosures as set forth in this Policy, we
may make our customer records available to the licensor's of
such digital content and their outside auditing agents on a
confidential basis as part of periodic audits of our download
sales. We use a third party to allow you to sample/stream
digital download samples on our site. That service collects your
IP address, browser type, Internet Service Provider (ISP),
platform type and a date/time stamp. They also use cookies.
General Order Fulfillment and Site
Operations
We contract with Workhorse and other third-party service
providers to operate many of our website functions. We may
provide Workhorse and such other third-party service
providers with your other personal information as needed to
fulfill any orders that you may place.
Marketing Partners, Co-Branded
Services, Framing/Windows on Third-Party Sites
We may run promotions for merchants where you may visit the
merchants' sites. In some of those promotions, a window or frame
containing the merchant's site may appear. Any time you are in a
window, you should assume that your personal information is
being collected, used and disclosed in accordance with that
merchant's policies. This Privacy Policy does not apply to
information that you supply to those merchants. Any information
that you share with them will be used and disclosed in
accordance with that merchant's privacy policy. However, once
you click on a return link to our site, you can expect that
further information that you disclose will be treated in
accordance with this Policy.
On occasion, unaffiliated third parties will
"frame" Workhorse's site in an effort to collect
customer information. To ensure your privacy, make sure that
your order originates from Workhorse's site. Workhorse is
not in any manner responsible in the event that you do disclose
information to an unaffiliated framing site.
Links and Banner Ads to Third-Party
Sites
Please be aware that our site may contain links to other sites
on the Internet that are owned and operated by third parties.
The information practices of those websites linking from or to
our site are not covered by this Policy. These other sites may
send their own cookies to users, collect data, or solicit
personal information. Additionally, other companies or ad
servers, which place advertising on our site may collect
information about you through the use of cookies when you view
or click on their advertising. We cannot control this collection
of information. You should contact advertisers directly if you
have any questions about their use of the information that they
collect.
Marketplace
As a buyer on the Workhorse Marketplace, sellers collect
information that is reasonably necessary for sellers to ship the
products to you and to communicate with you regarding purchases
and any issues that may arise in connection with your purchase.
This information includes your "ship to" information
and your email address. As a seller on the Workhorse Marketplace, buyers collect information that is reasonably
necessary for buyers to communicate with you regarding the
purchase and shipment of goods and services purchased from you
and any issues that may arise in connection with their purchase.
This information includes your seller information provided
during your marketplace registration and your email address. In
addition, as a seller on the Workhorse Marketplace, all
visitors and potential buyers on the Site will be able to see
and collect your basic "seller information", seller
rating, buyer feedback of you and your seller email address. Our
marketplace agreements and policies contain restrictions on a
buyer's and seller's collection, use and disclosure of personal
information obtained in connection with use of the marketplace.
However, Workhorse cannot control any such collection, use
and/or disclosure by buyers or sellers, and shall have no
liability for any act or omission by a buyer or seller with
respect to such information.
- With whom do we
share your information?
Fulfillment
The information collected by Workhorse is used for processing
orders, keeping you informed about your order status, for
statistical purposes, for improving our site and its
performance, to serve ads, and to notify you of products or
special offers that may be of interest to you. We will disclose
your Personally Identifiable Information to third parties to
charge your credit card, fill your order, deliver your order,
provide customer service, provide you with credit and deliver
promotional e-mails to you from Workhorse. For example, we
must release your credit card information to the card-issuing
bank to confirm payment; and release your address and telephone
information to the delivery service to deliver products that you
ordered. As mentioned previously, your Personally Identifiable
Information is shared with Workhorse.
Other Parties Generally
We may provide Non-Personally Identifiable Information about our
customers' sales, traffic patterns, and related site information
to third parties, but these statistics do not include any
Personally Identifiable Information. We may release account
information when we believe that such release is reasonably
necessary to enforce or apply our Terms of Use or to protect the
rights, property, and safety of Workhorse, our users, or
others. If customers do not pay us for products ordered, we may
submit their account information to a third party collection
agency. We may also share your Personally Identifiable
Information with third parties who provide services to us, our
customers and web site visitors. Those third parties include
authorized contractors, temporary employees and consultants and
other companies working with us such as Workhorse (collectively,
"agents"). Where we believe it to be appropriate (in
our sole discretion), we will ask our agents not to disclose or
use your personal information for purposes other than to provide
services to you or Workhorse.
Products Advertised on Our Site
Where you order or sign up for goods or services offered through
our site, but sold directly to you by a third party or fulfilled
by a third party, we give your personal information to that
third party to facilitate the sale of such goods or services
(e.g., Workhorse).
Data Analysis Agents
The information collected by or for Workhorse may be provided
to an outside company for the purpose of analysis. That analysis
is to help us to improve our site and product selection, and to
notify you of special offers that may be of interest to you.
That data analysis agent may not share any Personally
Identifiable Information with others, or use it for any other
purpose than to help Workhorse.
Ad & Content Servers,
Advertisers, Image Servers and Website Analysis Agents
These third parties use their cookies' identification numbers
and internal web site tracking features to serve ads on our site
and to collect aggregated information to create statistics about
our customers and visitors, traffic patterns, and related site
information. In the event that our ad servers collect any
Personally Identifiable Information on our behalf, it will not
be used by them or disclosed to any third parties.
Compliance with Service of Process
or Law Enforcement
Occasionally Workhorse may be asked by law enforcement or
judicial authorities to provide Personally Identifiable
Information to the appropriate governmental authorities. We will
disclose Personally Identifiable Information upon receipt of a
court order, subpoena, or to cooperate with a law enforcement
investigation, without prior notice to you. Workhorse fully
cooperates with law enforcement agencies in identifying those
who use our services for illegal activities. We reserve the
right to report to law enforcement agencies any activities that
we believe to be unlawful.
Sweepstakes and Drawings
Where you enter a sweepstakes, drawing or other promotion, we
may provide entry information, including name, address, email
address and age to the company providing the prize or sponsoring
the promotion. They may use your Personally Identifiable
Information to send you marketing or promotional materials or
other communications.
Sale of the Company
Workhorse and its affiliated companies (including without
limitation, Workhorse) each reserve the right to disclose your
Personally Identifiable Information in the event that any such
company is sold, in whole or in part, either as an entire
corporate entity or through an asset sale that includes a
customer information database. This right is reserved whether or
not the customer database is sold independently of any
continuing operations of such company.
- How can you update or
correct your Personally Identifiable Information?
We believe you should have the ability to access and edit the
personal information that you have provided to us. During the
online ordering process you can review, change, or delete the
information that you have submitted. You may change any of your
personal information in your account online at any time. We
encourage you to promptly update your information if it changes.
You may ask to have the information on your account deleted or
removed; however, because we keep track of past purchases, you
cannot delete information associated with past purchases. Also,
as a security measure we "back up" the data stored on
our systems, and such prior information cannot be completely
removed from our databases. As a result, you should not expect
that all of your Personally Identifiable Information will be
completely removed from our backed-up databases.
- What are your choices
regarding collection, use, and distribution of your information?
You may "opt-out," or unsubscribe from our
newsletters, emails or personalized on-line advertisements by
following any unsubscribe instructions in any e-mail, newsletter
or personalized on-line advertisement you receive from us, or by
sending an e-mail to Workhorse
Supportt. After doing so, if you have opted out of
receiving all newsletters, all promotional emails or all
personalized on-line ads, you will not receive future
promotional emails, newsletters or personalized on-line
advertisements (as applicable), unless you open a new account,
enter a contest, or otherwise subsequently sign up to receive
newsletters, emails or personalized on-line advertisements. Please
Note: If you agree to receive e-mails from any of our third
party service providers or any third party merchants on our
site, you will receive e-mails separately from them, and
information that you choose to disclose to them will be subject
to their privacy policy. If you later decide that you no longer
want to receive their e-mails, you will need to follow their own
specific opt-out instructions, as opting out to "Workhorse
Support" as described above will not opt you out of their
promotional emails.
Ad-servers and other Content Servers: You may also set your
browser so that it will not accept "cookies" to
prevent assignment from the ad server of a unique identifier;
however, you may experience difficulty shopping on our site and
performing other transactions if you do so.
- What security
precautions are in place to protect against the loss, misuse, or
alteration of your information?
In order to most efficiently serve you, credit card transactions
and order fulfillment are handled by established third party
banking, processing agents and distribution institutions. They
receive the information needed to verify and authorize your
credit card or other payment information and to process and ship
your order.
Within Workhorse, your information is kept on password
protected, limited access servers. Wherever possible and
applicable, Workhorse servers reside behind a corporate
firewall that maintains controls on access to the system from
both our internal network and the Internet. Credit Card
information is not stored.
- A special note about
children's privacy
You must be at least 18 years old to have our permission to use
this site. Our policy is that we do not knowingly collect, use
or disclose Personally Identifiable Information about visitors
under 13 years of age. If you are the parent or guardian of a
child under 13 years of age and believe that they have disclosed
personally identifiable information to us, please contact us at Workhorse
Support so that we may delete the child's information.
- Workhorse and
third-party use of "cookies" and "action
tags."
Workhorse Cookies: When you use our site we will store
cookies on your computer in order to facilitate and customize
your use of our site. A cookie is a small data text file, which
a Web site stores on your computer's hard drive (if your Web
browser permits) that can later be retrieved to identify you to
Workhorse.
Our cookies store randomly assigned user identification numbers,
the country where you are located, and your first name to
welcome you back to our site. The cookies make your use of the
site easier, allow you to retrieve an earlier shopping cart,
make the site run more smoothly and help us to maintain a secure
site. You will be unable to shop on our site without your
browser set to accept cookies.
Ad Server and Content Server Cookies: We may use an outside
ad serving company or content server to display banner
advertisements and other information on our site and other sites
or to serve promotional emails or personalized on-line ads. As
part of their service, they place a separate cookie on your
computer. Except for the company that serves our promotional
emails and the company that serves personalized on-line ads, Workhorse
does not provide third-party ad servers with any of your
Personally Identifiable Information. Workhorse and its third
party ad servers do collect and use Non-Personally Identifiable
Information about you, such as your IP address, browser type,
the URLs from which you came, referring site's domain types
(e.g., .com), operating system, the country, the server your
computer is logged onto, where the servers that your computer is
logged onto is located, the pages of our site and products that
visitors viewed during their visit, where an ad was placed on a
specific web site page, the time and date particular ads were
served, the area code and zip code associated with your server
and whether you responded to a particular ad, and a receipt
identifier. .
Our third-party ad servers will occasionally use outside
agents, whose computers will serve ads on our site in the same
manner and under the same conditions as above. In addition,
other ad serving companies or advertisers may place banner ads
on our site in the same manner as above, but accept as disclosed
in this policy we do not disclose to them any Personally
Identifiable Information.
Image Server Cookies: As part of the ad-serving process, a
third party may serve graphics upon our site. In order to
customize their service, they may also place a cookie upon your
computer. While Workhorse does not control their use of that
cookie, no Personally Identifiable or individual customers'
product information is collected.
Website Analysis Agent Cookies: We may use a third party to
analyze what our visitors find to be most interesting on our
site. To do that, they will place a cookie on your computer with
a randomly assigned unique number in order to track the pages
you view on our site, along with other Non-Personally
Identifiable Information.
Action Tags, Web Beacons and other Data Collection Methods:
An action tag or a web-beacon (also known as a clear gif or a
pixel tag) is a method used to track responses or actions by
customers who view certain advertisements or other information
on our site. Action tags are 1x1 pixel images embedded in a
website page that are used to transparently collect information.
Our ad server, content servers, affiliate program manager and
website analysis agents may use action tags to count the number
of times that visitors click on a particular banner ad or visit
the pages of our site and to provide information about what
products are viewed or purchased. Without collecting any
personally identifiable information, they use that data to tell
us (and other advertisers) which ads are the most effective on
particular sites. Our ad server, content server, affiliate
program manager and website analysis agents may use an action
tag on our basket page, checkout page, and other pages, to keep
anonymous track of the number of times that clicking on a banner
ad or views other information on our siteresults in a purchase.
They also collect the amount of the purchase, order confirmation
number, stock keeping unit number, quantity and identity of
product purchased.
E-mail Distributor's Use of Action Tags: Our third-party
e-mail distributor may also use action tags. They may, for
example, keep track of when a promotional e-mail is opened and
provide Workhorse with ongoing aggregated reports of how many
customers have responded. We share with them web site usage
information about visitors to our web site who have received a
promotional e-mail or other targeted promotional campaign. They
use the information for the purpose of targeting future
campaigns and upgrading visitor information used in reporting
statistics. For this purpose, we and our third-party e-mail
distributor note some of the pages you visit on our web site
through the use of action tags .
- You should
carefully review privacy policies of any third party sites
accessible from Workhorse
Other sites accessible through our web site have their own
privacy policies and data collection, use and disclosure
practices. Please consult each site's privacy policy. Workhorse is not responsible for the policies or practices of third
parties. Please be aware that this site may contain links to
other sites on the Internet that are owned and operated by third
parties. The information practices of those web sites linked to
Workhorse are not covered by this Privacy Policy. These other sites may
send their own cookies to users, collect data, or solicit
personal information. Additionally, other companies that place
advertising on our site may collect information about you when
you view or click on their advertising through the use of
cookies. We cannot control this collection of information. You
should contact these advertisers directly if you have any
questions about their use of the information that they collect.
On behalf of various sponsors, Workhorse provides
sponsored links to third-party web sites. If you click on a
sponsored link or banner ad, a "window" or
"frame" containing a third-party's web site may appear
in the foreground with the Workhorse web site in the
background. Unless you are on Workhorse's web site, any time
that you have moved to a window, you should assume that your
personal information is being collected, used and disclosed in
accordance with the windowed site's privacy policy (if any). If
you are unsure as to whose privacy policy applies, please
contact us by sending a letter to the address below.
- Contacting
Workhorse about privacy questions or concerns
If you have any questions about this Privacy Policy, the
practices of this site, or your dealings with this site, please
contact Workhorse by sending a letter to:
Workhorse
403 Powerhouse Dock 312
McKinney, TX 75071
- Privacy Policy
changes
This Privacy Policy was last changed on May 3, 2010. If
Workhorse makes changes to any terms or conditions of the Privacy
Policy, the changes will be posted in this document so that you
will always know what information we gather, how we might use
that information and to whom we will disclose it. We may change,
modify, add or remove portions of this Policy at any time, and
any changes will become effective immediately upon being posted
unless we tell you otherwise.
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